New Homes Update

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Rachel Turner New Homes Update

Rachel Turner, Sales and Marketing Director Ashgrove Homes, reflects on the hard work it takes to get buyers through the door.

I heard a great quote the other day ‘fact into doubt won’t go’ which resonated with my thoughts on the new homes market right now.  Mortgage rates may be low, prices may be keen and vendors and buyers alike resilient enough to be part of today’s property market may be willing, but the presence of doubt continues to undermine us all.

There are some fantastic new homes schemes spread across south west London and beyond, offering buyers a choice of style, size and price but, boy, are we as developers working hard…just to get people through the door!

In a market as tough as this, we all need to deploy strategy and skill to the max in order to catch the eye of those buyers who are prepared to engage with the buying process and it seems superhuman efforts are required to keep their attention.

One strategy that always makes sense is the use of a showhome to help buyers visualise how the home our construction teams have sweated over to create will actually function and flow through daily life once occupied.

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We try to ignite their aspirations with beautifully styled rooms, carefully chosen fabrics and the odd quirk (elephant wallpaper in the downstairs loo!) to lighten the mood and hopefully bring a smile to the face of the house hunter. 

Setting aside all the online searching, social media and advertising, there’s no substitute to walking into a house and being able to imagine yourself living there. Expensive furniture and on-trend accessories will only go so far if the house refuses to feel like a home.

Ashgrove Homes’ latest development in Ellerton Road, SW20 boasts two Arts and Crafts style detached family homes in one of Wimbledon’s premier private roads. Moonstone is finished with a light coloured render and striking black metal window frames and complements its neighbour, Silverwood, which has a more traditional brick elevation with feature oak bay windows. Both houses enjoy secluded south-facing gardens, garage and gated driveways.

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Silverwood is finished as a show home – dressed to impress but retaining a relaxed interior style. It showcases the substantial living space set over three floors and level of specification reflecting the status of this prime residential location.

The wide, welcoming entrance hall, with its pale wood parquet floor, leads you into the main reception rooms and the large open plan kitchen/family room which oozes an easy, sophisticated vibe. The layouts of both houses, created by leading local architect Brian Smith, work beautifully giving the benefit of a newly built home combined with the character of the Arts and Crafts style.

Reaction and feedback from visitors so far has been extremely positive, let’s hope this market of ours gives us all something positive to work with soon!

Moonstone and Silverwood, Ellerton Road, Wimbledon SW20, prices £4.5m, Ashgrove Homes 01483 209600


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