HOME FRONT with Jenny Knight
We’re all obsessed with interior design. Now we have an app that has taken being house proud to a new level and given us all the recipe for insta-success, says Jenny Knight.
Glossy magazines and TV make-over programmes used to be responsible for the feeling that our homes didn’t quite measure up. Now we have an app that has taken being house proud to a new level.
Instagram has one billion users and interior design is a fast-growing interest with interior-design postings increasing by more than 30% over the past year.
The picture boxes of corners of ideal homes is changing the way we live in our homes, feel about them and decorate them. From tiny details that inspire to new colour schemes, new cushions, different house plants and new kitchen equipment, the platform feeds our desire to have a perfect home life.
Interior design gurus used to be the ones to spot trends but Instagram has given that power to all its users who pick up and copy decorating trends and stylish objects. Home builders can also find affordable help to get the look they fancy.
The overall effect is to raise the bar on aspirations and stoke a demand that the home should look at all times like a film set. This ultra-house proud drive can be bad news for people without a cleaner three days a week, and those with kids and dogs who constantly muck up the décor.
Another argument against posting endless pictures of our perfect homes is that it can be a sad blow to the self-esteem of the house proud poster if they fail to attract a single ‘like’ for their new look bathroom.
A survey by window manufacturer Origin found that more than half the 1,500 questioned said that they felt dissatisfied with their own homes after looking at images of other people’s homes on social media. One in 10 of them said that they felt disappointed about the look and feel of their homes several times a day.
Yet for all the criticisms who would want to return to the days when a few ‘experts’ set the trend for often dull interiors featuring endless muted browns without a welcome splash of colour. Roll on the sometimes zany yet refreshing interior design efforts of all us amateurs.
And remember even if your house or flat is an absolute mess you too can become a trend setter by carefully photographing the merest corner of your home – the one with the healthy houseplant and attractive pot set against a blank wall and your nicest photograph. There, done – you trendsetter.