100% Design at heart of new London design district

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Just a step across the river, the 100% Design show is a must visit for all those interested in design, style and making their own home sizzle with good taste.

The show is held at Olympia from September 19-22, and will feature innovation and emerging talent in London. It will feature new projects alongside inspiring collaborations and new products.

The show will be at the heart of the newly-launched West Kensington Design District, which will be brought to life by leading designers, cultural happenings and must-see events.

100% Design will also launch a number of new initiatives including 100% Futures – a curated exhibition presenting 20 new and exciting names in design with products based around the future of city living. There will be product launches from some of the most forward-thinking brands in design as well as innovative projects from the likes of Tesla and Philippe Starck.

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